Online ticketing is now the most vital tool in an event planner’s tool box. Even in the last few years, event planners have stepped up their web presence for their events. I believe the main reason is that they realize that people are communicating by email more than ever, and that invitations online spread faster, wider and more effectively. Given that, it’s imperative that online ticketing pages are set up to not only look fantastic, but have the crucial elements to sell a lot of tickets. Charity events especially should take note because relying on the benefit committee to make the phone calls never actually happens.
Let me clarify. I’ve been on a ton of event committee’s and have firsthand experience that getting a host committee motivated can be a substantial challenge. Yes, everyone that signs up for the job of committee member goes in with a full heart, but once they are told they need to put in ten hours of cold calling to friends and family, their heart unfortunately changes from full to empty.
There is something that most of the board, if not all of the board is ready, willing and able to do…send out an email for the event. Perfect! You actually couldn’t ask for anything better, well other than making thirty phone calls. Sending out an email to their entire address book is huge and should produce ticket sales. You just better have the online ticketing page that they send out look amazing and have the essential landing page features that get regular visitors to ticket buyers. So now that you are convinced that you must have a killer page, here are the essential elements.
Critical elements of the perfect online event ticketing page (All of these elements should be on one landing page. No clicking off the page should occur):
– Plainly stated when and where details
– Occasion information or what attendees can anticipate at the event. (i.e what presenters or entertainment will be there.)
– Directions to the site of your function
– Photos from an earlier affair or of the individuals or community the event is aiding
– An simple and easy checkout process
– Vendors logos
– Social media sharing buttons
You don’t want to have your prospective buyer click off your page to find out anything. That includes your organization’s mission, event details, photos etc.
I hope you now recognize that having a boring online page can ultimately hurt your sales and knowing that email and Facebook are two major drivers should just reinforce it. Take the time to create a page that you can be proud of, but make sure it includes all the key elements.
Have a great event!